Head of Sales and Marketing

6 hours ago


Stockholm, Stockholm, Sweden BYD EUROPE Full time
About the Position

The Business Development Manager will be responsible for developing and executing sales strategies to drive growth and market penetration within the assigned region. This role requires a strong understanding of the Swedish market, including customer preferences, distribution channels, and regulatory environment.

Main Responsibilities Include:

  1. Sales Strategy Development: Develop comprehensive sales strategies to drive market share growth and meet sales targets.
  2. Business Growth: Manage business expansion in an Omni-channel perspective with a B2B2C mindset. Responsible for key sales metrics and KPIs of the region.
  3. Customer Relationship Management: Build and maintain strong relationships with dealers, key industry partners, and final users within the region.
  4. Sales Forecasting and Reporting: Prepare accurate sales forecasts and reports on a regular basis, providing insights into market trends, sales performance, and challenges.
  5. Market Development: Identify and develop new market segments and customer groups within the region in alignment with the company's overall business plan.
  6. Brand Promotion: Collaborate with the marketing team to organize customer events and promotional activities, increase brand reputation and influence within key industry partners.
  7. Sales Team Management: Lead and develop the sales team, setting targets, and evaluating performance.
  8. Cross-Functional Collaboration: Work closely with internal departments, including network, operations, aftersales, finance, legal, and HR, to ensure alignment and collaboration across functions to support business goals.
Requirements

To succeed in this role, you should have:

  1. A Bachelor's degree in Business, Sales, Marketing, or a related field.
  2. At least 5 years of experience in the car industry.
  3. Strong knowledge of the Swedish market, including customer preferences, distribution channels, and regulatory environment.
  4. Excellent communication and interpersonal skills to build relationships.
  5. An analytical mindset with the ability to interpret sales data, identify trends, and make data-driven decisions.
  6. Strategic thinking and business acumen to develop effective sales strategies and drive revenue growth.
  7. Fluency in Swedish and English, both written and verbal. Additional language skills are a plus.
  8. Ability to travel as required within Sweden and occasionally internationally.


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