Data-Driven Creative Director

2 hours ago


Stockholm, Stockholm, Sweden Twigeo Full time

The Opportunity

We're seeking a highly skilled Freelance Creative Strategist to join our team. As a key member, you'll collaborate with cross-functional teams to develop innovative strategies, interpret data, and transform insights into compelling creative concepts.

  • Develop strategic frameworks by leveraging research, insights, and learnings to drive impactful campaigns and initiatives.
  • Understand client objectives, goals, and requirements to determine asset scope, prioritization, and deliverables.
  • Provide valuable input in the creative process by contributing to the development of directions, concepts, and innovative ideas.
  • Analyze and translate data to identify patterns that enhance and support creative outputs.
  • Use data to form and test hypotheses, ensuring campaigns are informed by measurable insights.
  • Stay on the pulse of creative trends, platforms, and best practices, bringing fresh ideas and strategic thinking to the table.

Required Skills and Qualifications

  • Research & Insights. Gather, analyze, and distill research from various sources – market trends, audience data, competitor analysis, and campaign performance to uncover actionable insights.
  • Collaboration. Work closely with creatives and cross-functional teams (marketing, sales, analytics) to ensure cohesive strategy implementation.
  • Client Interaction. Engage with clients to understand their needs and translate them into effective creative strategies (if applicable). Define strategic routes and PoV on what to do next.
  • Creative Briefing. Translate insights into clear, inspiring briefs that equip designers and content creators with the right challenges and context to spark ideas.
  • Collaboration. Collaborate with designers, content creators, and other stakeholders to produce engaging and relevant content and ads.
  • Insight & Recommendations. Analyze campaign performance, providing insights and recommendations for optimization.
  • Presentation skills. Articulate complex strategies and creative concepts clearly to diverse audiences as needed. Employ visual storytelling to bring ideas to life and secure stakeholder buy-in.


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