Senior Data Analyst

2 days ago

Stockholm, Sweden E-commerce Recruit Nordic AB Full time

About & Other Stories

& Other Stories offers fashion-loving women a wide range of shoes, bags, accessories, beauty and ready-to-wear – all equally important for the whole look. We inspire women to create their own personal style and expression. Our ateliers design diverse collections with great attention to detail and quality, always with modern femininity in mind. Learn more about & Other Stories here.

About the role

As the Senior Data Analyst, you will lead data initiatives, generate strategic insights, and drive continuous improvements in digital performance. Acting as a central hub for analyzing the company’s e-commerce and online media performance, you will collaborate with multiple stakeholders to enable data-driven decision-making and optimize digital experiences. This role requires both a strong commercial mindset and technical expertise, as you will not only analyze and interpret complex data but also educate stakeholders on analytical tools, ensuring they can accurately translate insights into impactful business actions. Operating in a global environment, you will work across multiple markets, aligning data strategies with both regional and international business objectives.

- Drive data strategy initiatives to optimize collection, storage, and application, ensuring actionable insights that enhance digital business performanc
- Collaborate with key stakeholders to identify revenue-driving opportunities and address business challenges through data-driven strategies
- Integrate and analyze data from multiple sources to gain a understanding of customer behavior, e-commerce trends, and campaign effectiveness
- Deliver insights-driven analyses with clear, proactive recommendations that directly impact commercial growth and profitability
- Lead global Conversion Rate Optimization (CRO) initiatives, using data to refine digital experiences and maximize revenue potential
- Develop dashboards and reporting frameworks focused on commercial KPIs, enabling real-time performance tracking and strategic decision-making
- Manage and optimize global A/B testing programs, establishing a structured approach to experimentation that drives measurable business impact

Qualifications and requirements

We are looking for a skilled and experienced data analyst with a strong commercial mindset and the ability to drive business impact through data-driven insights. You have a strategic and analytical approach, combined with knowledge in SQL, GA4, GTM amongst others. Your ability to translate complex data into actionable strategies makes you a key player in optimizing digital performance. Additionally, this role is part of the CRO and Web Analyst community within H&M Group and its portfolio brands.

We would love to meet someone who has:

- Proven experience (5 years) in data strategy development and web analytics
- A degree in Data Science, Business Analytics, Economics, or a related field
- Experience in commercial analytics strategy and digital optimization
- Strong proficiency in GA4 and web analytic tools
- Experience with SQL for data extraction and analysis is a valuable advantage
- Technical understanding to effectively communicate data tracking and setup needs
- Experience integrating, analyzing, and visualizing data for business impact
- Background in performance marketing, CRO or other analytical online marketing field is a valuable advantage
- Experience working with global markets and adapting data strategies to different regions

As an engaging and collaborative person, you're proactive and take initiative, always looking for ways to grow. To thrive in this role, your communication skills, organizational talents, and problem-solving abilities are key. Your curiosity and drive to uncover opportunities fuel your self-motivation.

What & Other Stories offer

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Application Process

This is a full-time permanent position based at the companys Head Office in Stockholm, starting as soon as possible. This recruitment process is handled through E-commerce Recruit, should you have any inquiries about the position, please feel free to reach out to Jennifer Holmgren at jennifer@ecommercerecruit.se.

We evaluate applications continuously, so we recommend submitting yours early to be part of our review process. We are keen to see what you bring to the table

Inclusion & Diversity

& Other Stories is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organization. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

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