Senior Marketing Analyst

1 week ago

Stockholm, Sweden Soundtrack Technologies Sweden AB Full time

Are you passionate about data, digital marketing, and marketing insights? Do you love working with cross-functional teams to drive growth and optimization? This could be the role for you

The role

As a Senior Marketing Analyst, you’ll be a key player in helping our Marketing organization make data-driven decisions and support our team with impactful insights. You’ll dive deep into marketing performance, attribution reporting, and our mar-tech stack to unlock actionable insights that directly influence strategy. This role offers a unique blend of working closely with analytics while supporting the marketing department’s efforts to enhance customer acquisition, engagement, and retention.

Since we’re a small company, we expect your footprint to be big You will on a daily basis interact with our Growth, Marketing & User Research teams. You will also, on a regular cadence, present your findings to our Management team and reason around these from a strategic angle.

You can check out our website to see what kind of user journeys you'll be analyzing, and also download our app to sign up for a free trial to get a first hand experience of our product.

Responsibilities

- Work directly with the Marketing team to analyze performance, track KPIs, and identify opportunities to optimize campaigns and improve ROI
- Collaborate with the Marketing department to support demand generation efforts and measure the effectiveness of campaigns and initiatives
- Provide insights into customer acquisition, segmentation, and lead conversion
- Help develop and improve A/B testing methodologies to inform marketing strategies
- Support strategic initiatives by delivering actionable insights to senior leadership
- Work with the Marketing team to build reports and dashboards that measure progress against KPIs
- Maintain and expand the Marketing data architecture across multiple systems in collaboration with stakeholders and engineering
- Conduct detailed analysis of key marketing data, such as trial-to-paying performance, customer lifetime value, return on ad spend, customer journey mapping, or incrementality

About you

We’re looking for someone highly analytical, detail-oriented, who can translate data into actionable insights. You should be passionate about working across teams, from sales operations to marketing strategy. If you’re adaptable, thrive in fast-paced environments, and enjoy solving business challenges with data, we’d love to hear from you

Mandatory requirements

- At least 4 years of experience in data analytics and marketing analysis within a B2B environment
- Proven track record of using data to inform decisions in a marketing context
- Strong SQL skills and experience with data visualization tools (e.g., Tableau, Looker)
- Experience with marketing analytics tools (e.g., Funnel, Google Tag Manager, AppsFlyer)
- Worked in and configured conversions in ad platforms (Google Ads, Meta Ads, etc.)
- Ability to communicate complex data insights to non-technical stakeholders.
- Solid understanding of marketing attribution, customer acquisition metrics, and marketing performance indicators.
- Familiar with various marketing channels and associated data sources and dimensions

Beneficial requirements (not required):

- Experience working with B2B or PLG SaaS products
- Familiar with marketing mix modeling (MMM) or incrementality analysis using machine learning

About us

Soundtrack Your Brand is a B2B company providing music streaming services to more than 80,000 businesses in over 70 countries, from the restaurant or retailer round the corner to larger brands such as Lululemon, Joe & The Juice, Toni & Guy and TAG Heuer.

The company consists of 90+ talented, motivated and humble employees. We follow the tenets of product-led growth (PLG), where the product is the primary driver of customer acquisition, conversion and expansion. Our headquarters are located in central Stockholm (5 minute walk from Odenplan).

We’re a company that’s committed to making the best decisions we can, both on a macro and micro level. That’s where our Analytics department comes in We’re today a small tight team consisting of both Analysts and Data Engineers. What we share? Love for music and data, of course

If you have any questions about the position, feel free to reach out to hiring manager Kevin Siemons (kevin@soundtrackyourbrand.com).

Employee benefits

- You have the freedom to decide where you work the best with our Work From Anywhere program with a one-off setup bonus included
- Generous pension plan
- Yearly budget for health, wellness and personal development
- Laptop and mobile phone of your choice with included cellular subscription
- Regular social activities such as team events, meet ups, after works and off-sites
- Daily breakfast served at the office

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