MASTER LICENSEE, Fractional Director service

Master Licensees

Background Information 

Board Advisors provide an excellent solution for ambitious businesses looking for growth, 

profitability and stability. 

Increasing numbers of senior level people are turning to a portfolio career, seeking to have 

more control over their lives and freedom from life within a large corporate environment. 

Expansion 

Our aim is to continue increasing our market penetration throughout the world and 

therefore, we seek ambitious individuals capable of growing with us as Master Licensees in different countries. 

Our Business 

We operate within the Scale-Up marketplace servicing companies that ideally have between 

10 and 1000 staff and likely $2m - $100m turnover although we do mentor some smaller 

businesses. 

We work directly with the business owners as part of the Board team on a long-

term, on-going basis. We also work with VCs, PEs and Funds with their portfolio companies as well as family businesses. Typically, this takes the form of working within each business between 1-10 days a month. 

Our approach is to provide the highest quality Board Advisor skill set, with a strong emphasis on strategic and commercial skills, and to pro-actively engage with business owners to deliver terrific value. 

We are sector agnostic and provide Director-level expert skills in finance, marketing, sales, IT, HR and Managing. We also supply Non-Executive Directors, Chairs, Mentors and Coaches.

What are the benefits?

Here are some benefits of a Master License arrangement for a licensee of Boardroom Advisors:

1. Reduced Risk: One of the primary benefits of a master license arrangement for a licensee is reduced risk. The licensee can leverage Boardroom Advisors’ brand reputation, established systems and processes, and marketing support to enter a new market with confidence. This can significantly reduce the risk of failure and financial loss.
2. Access to established systems and processes: Another benefit is access to established systems and processes. The licensee can benefit from Boardroom Advisors’ proven business model, operational procedures, and best practices. This can help the licensee to avoid common mistakes and pitfalls and to operate more efficiently.
3. Access to Intellectual Property: The licensee can gain access to Boardroom Advisors’ intellectual property, including trademarks and proprietary technologies. This can give the licensee a competitive advantage in the market and enable the development of new products and services.
4. Training and Support: The licensee can receive training and ongoing support from Boardroom Advisors in various areas such as product knowledge, marketing and sales, and customer service. This can help the licensee to develop their own business skills and to provide better service to their customers.
5. Brand Recognition: The licensee can leverage Boardroom Advisors’ established brand recognition to build their own brand in the market. This can help to attract new clients, Advisors and Regional Directors.
6. Exclusive Territory: The licensee can operate exclusively within a specific territory or market segment. This can reduce competition and enable the licensee to establish themselves as the leading provider in that area.
7. Reduced Investment: The licensee can benefit from reduced investment in research and development, marketing, and other areas as Boardroom Advisors may have already invested in these areas. This can help to lower costs and improve profitability.

Who joins Boardroom Advisors? 

All our Advisors “have been there, seen it and done it”. They are predominantly well 

qualified, all have scaled businesses, been real life Managing Directors or CEOs in business, and all our Advisors get a real buzz out of our clients’ success. 

To join Boardroom Advisors, you will need to: 

I. Share our values. We believe that successful businesses not only need outstanding 

commercial skills but require a strong and aligned culture in which to thrive. We are 

proud of our culture. Prospects, businesses owners, suppliers and our team tell us that 

we are refreshingly different. Our three core values “transparency, energy and 

teamwork” provide the foundation on which the culture is built. We seek individuals 

that are aligned with our culture and values. 

II. Demonstrate that you have a strong empathy towards entrepreneurs in the Scale-Up 

marketplace as well as VCs, PEs and Fund portfolio companies as well as family businesses. And a strong desire to engage with entrepreneurs and investors to create a position as the “trusted advisor of choice”. We require team members who can work with businesses over the long term with a laser focus on excellent customer service. 

III. Have the ability to fund yourself outside of joining our team. We are non-exclusive, no 

cost and no obligation. It will take time to build your Regional Director and Advisor business base, this could take months before earnings start to flow. 

IV. Team energy. We require individuals who can put all their energies into being part of 

our team. A key aspect of this is business development, and you will be expected to 

actively participate in helping to generate new leads for you and your team.

What is the arrangement for Master Licensees?

Master Licensees have exclusive territorial rights to using the Boardroom Advisors brand, web site, case studies, business model, marketing systems, processes etc for a period of years. We provide initial induction, training and ongoing support starting with weekly meetings and phasing over to monthly Board Meetings over time where we provide strategic help and advice. 

In exchange for helping to get the business up and running, we ask for a small initial commitment fee, a 10% royalty and a 10% shareholding in the licensee company. This ensures long-term commitment from the “parent” company in the success of the licensee.

How do you deliver your services to a business? 

Following the initial meeting with a prospect business by a Regional Director, 

Boardroom Advisors introduces the appropriate Advisor to the business owner and ascertains the objectives and anticipated outcomes. 

Work is on an agreed package or number of days per month; or occasionally the delivery is an initial project with the opportunity to develop into a package or on-going days per month engagement. 

For each business there is a lead Advisor and a Regional Director. This team approach helps foster a stronger B2B relationship and business loyalty. 

What type of work does Boardroom Advisors undertake? 

Our work covers all aspects of a Board Advisor role in a successful business. Our aim is to 

establish long-term involvement with a business, generating regular income streams, rather 

than work on projects. Engagements are extremely varied and dependent upon the business 

needs and the stage of development the company has reached. Some examples of work the 

client has as a “trigger” to dealing with us and we might undertake as part of the

appointment as Advisor include: 

➢ Strategy development 

➢ Performance review 

➢ Systems development 

➢ Funding analysis 

➢ Outsourcing and supplier analysis 

➢ Pricing review 

➢ Growth planning 

➢ Staffing structure analysis 

➢ Board salary reviews 

For more information contact Founder and CEO John Courtney and book an initial Zoom call at John@BoardroomAdvisors.co