Junior Implementations and Analytics Associate

2 weeks ago


Stockholm, Sweden Rocket Revenue AB Full time

Som en Junior Implementations and Analytics Associate är du ansvarig för att säkerställa korrekt implementering och underhåll av analys- och spårningslösningar över olika plattformar, med fokus på digitala plattformar som Google och Meta (Facebook och Instagram) och analysplattformar som Google Analytics. Du kommer att delta i dialog med kunder och kollegor för att identifiera, implementera och underhålla spårning som bidrar till korrekt datainsamling, effektivare annonsoptimering och bättre användarupplevelser för våra partners och kunder.

Arbetsbeskrivning:

  • Implementera och underhålla korrekt implementering av digital spårning med Google Tag Manager, både klient- och server-sida på olika plattformar.
  • Implementera och underhålla korrekt implementering av digitala analysverktyg som Google Analytics.
  • Förstå olika användarbeteenden, konverteringsdata, kunddata och plattformsattribution.
  • Leda kunder mot att bygga en datadriven organisation med rätt uppsättning av spårning, KPI:er, processer och verktyg.
  • Visualisera data genom att ställa in instrumentpaneler, KPI:er och presentera rapporter.
  • Stödja utvecklare med tekniska specifikationer för dataLayer-implementeringar.
  • Bidra till att skapa ramverk, paketering och strukturer för hur man arbetar med och säljer spårning, data och analys.
  • Assistera Head of Tracking and Implementation i genomförandet av analys-, data- och spårningsprojekt.

Erfarenhet:

  • Ett års erfarenhet av att arbeta med digital analys och verktyg för implementering och underhåll av spårning och datainsamling.
  • Praktisk erfarenhet av implementering i Google Tag Manager och på server sidan, Facebook Pixel och CAPI.
  • Solid förståelse för Google Analytics 4 och Google Looker Studio.
  • Förståelse för hur korrekt spårning och datainsamling bidrar till att skapa värdeskapande digital marknadsföring och prestandauppföljning.
  • Arbeta i team och självständigt för att leverera på uppdrag från kunder och partners.
  • Kunskap i SQL och JavaScript, eller vilja att lära sig.
  • Kunskap i HTML och CSS, eller vilja att lära sig.
  • Utmärkt kommunikationsförmåga på engelska och svenska, i både tal och skrift.

God kunskap och tillämpning av:

  • Google Tag Manager (server-sida)
  • Google Ads & Analytics
  • Meta Events Manager
  • Rapporteringsverktyg som Google Looker Studio och Sheets
  • Supermetrics

Rapporterar till:

Head of Tracking and Implementation



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