Content Marketing Lead — Sustainability

Position Green is a frontrunner in sustainability software, supporting organizations to accelerate their sustainability journey. Position Green’s offering combines a proprietary software with specialized sustainability advisory services. In making sustainability measurable and actionable, Position Green simplifies the ESG reporting challenge and helps build robust strategies that reduce risk and create lasting value. Founded in 2015 in the Nordics, Position Green today has over 1000 customers worldwide and 200 employees across Europe.

About the role

We’re looking for a Content Marketing Manager to join Position Green on a 6-month parental leave cover, with the possibility of extension depending on business needs.

Your mission is to transform Position Green’s sustainability expertise into compelling content that educates the market, strengthens our category leadership and supports commercial growth.

You’ll own our content strategy, editorial planning, website content and content production across the buyer and customer journey. Working closely with the team, you’ll ensure every major commercial initiative is supported by high-quality content that educates, engages and drives action.

This is a strategic, hands-on role where you’ll shape how Position Green communicates with the market while remaining closely involved in execution.

Key Responsibilities

Content Strategy

• Own Position Green’s content strategy and roadmap, ensuring alignment with commercial priorities and marketing objectives.

• Develop and manage the content calendar across campaigns, product launches, thought leadership and lifecycle initiatives.

• Ensure all published content reflects our positioning, tone of voice and brand.

• Continuously optimise content topics, formats and distribution based on audience insights and business performance.

Content Creation & Thought Leadership

• Create engaging, high-quality content across articles, webinars, reports, landing pages, newsletters, campaigns and organic social.

• Turn complex sustainability topics into clear, engaging and commercially relevant content.

• Partner with Sustainability Advisors, Product, Sales and Leadership to bring expert knowledge to market.

• Repurpose key content into multiple formats to maximise reach and impact.

• Contribute directly to content creation while leading the overall content programme.

Website & Organic Discoverability

• Own the publishing and ongoing optimisation of content across the Position Green website.

• Ensure website content remains accurate, relevant and aligned with commercial priorities.

• Improve Position Green’s organic discoverability through content-led SEO, AEO and GEO.

• Identify opportunities to improve content structure, internal linking and user journeys to strengthen engagement and visibility.

Content Operations

• Own the execution of the content roadmap from idea to publication.

• Maintain a structured content library to support campaigns, sales enablement and customer marketing.

• Establish and maintain high editorial standards across all published content.

Performance & Optimisation

• Monitor the performance of our key content formats, including articles, reports, webinars, newsletters and organic social.

• Work closely with the Head of Marketing and Product Marketing Manager to continuously improve topics, formats and distribution based on performance data and commercial insights.

• Stay informed on developments within sustainability, B2B marketing, SEO and AI-powered search to identify new opportunities for growth.

Are you the one we’re looking for?

You’re an experienced content marketer with a commercial mindset.

You enjoy turning complex ideas into engaging content that builds trust, educates the market and supports business growth. You’re comfortable balancing strategy with execution and enjoy collaborating with experts across different disciplines.

You’ll likely have:

• Experience in content marketing within B2B SaaS.

• Exceptional writing and editing skills in English.

• Experience managing website content through a CMS.

• A strong understanding of SEO principles and an interest in AI-powered search and content discoverability.

• Experience using analytics and performance data to improve content effectiveness.

• Strong project management and stakeholder management skills.

• The ability to manage multiple priorities in a fast-paced environment.

• Experience with marketing tools (e.g., HubSpot, WordP