Chief Product Officer

Chief Product Officer to Sportway Media Group

About us

Sportway Media Group builds and operates technology for automated sports production, distribution and digital sports experiences.

The group consists of several companies that together cover a large part of the sports media value chain. Sportway operates camera infrastructure and automated production, Live Arena develops the software platform behind production, streaming, distribution and digital services, and Studio Automated develops AI technology for automated sports production.

Together, the companies create an ecosystem where the same match can move from automated capture and production to live distribution, digital fan experiences, highlights, analytics and additional services for clubs, leagues, federations and media companies.

Sportway Media Group has grown rapidly in recent years, both organically and through acquisitions, and is currently growing by approximately 45 percent annually.

As the group expands across products, companies and markets, we now want to create a clearer common product direction and strengthen how we develop, engage and retain our growing consumer subscriber base.

We are therefore looking for a Chief Product Officer.

About the role

As Chief Product Officer, you will have overall product responsibility for Sportway Media Group and become part of the group management team.

Your role is to connect the group's technology, products and commercial opportunities while driving growth across our consumer subscription business. You will create a clear direction for where we invest, how our products work together and how we maximise the value of our subscriber relationships over time.

You will work closely with Group CEO Daniel Franck, the CEOs of the group companies, development teams, marketing and the commercial organisation to determine which products we should build, how they should fit together and how they should be brought to market.

A central part of your responsibility will be to develop and optimise our consumer subscription business. The majority of Sportway Media Group's revenues come from consumer subscriptions, making subscriber acquisition, engagement, retention and lifetime value critical to our continued growth.

You will take a holistic view of the subscription lifecycle, from acquisition and conversion to onboarding, activation, engagement, retention, upselling and reactivation. Working closely with marketing and commercial teams, you will identify opportunities to improve the subscriber experience and turn those insights into measurable business results.

Our subscription model also comes with its own dynamics. Fans and families often subscribe to follow a particular child, team, league or competition, meaning engagement naturally changes throughout the sports season. Understanding these behaviours and translating them into personalised experiences, relevant content, cross-selling opportunities and stronger seasonal retention will be an important part of your role.

This is not a role where you step into a finished product organisation with established processes and clearly defined boundaries.

You will help build the structure for how Sportway Media Group works with product strategy, portfolio management, prioritisation, business cases and commercialisation. At the same time, you will establish a more data-driven approach to consumer product growth, with clear KPIs for subscriber retention, churn, customer lifetime value (LTV), average revenue per user (ARPU) and conversion.

You will use cohort analysis, customer segmentation, conversion funnel optimisation and continuous experimentation to understand what drives customer behaviour and where we can improve. Through A/B testing and other structured approaches, you will help create a culture where product decisions are informed by data and measurable outcomes.

At the same time, this is a hands‑on CPO role.

You will be expected to move between group-level strategy and concrete product work. One day you may be discussing portfolio priorities with the management team, and the next working directly with product, development, marketing or sales on a business case, subscriber retention initiative, product proposition, pricing model or go‑to‑market plan.

What you will do

Your main responsibilities will include:

• Develop and drive the overall product strategy for Sportway Media Group, including portfolio management, roadmaps and prioritisation.
• Connect products and technology across Sportway, Live Arena and Studio Automated, turning technical capabilities into clear products and commercial offerings.
• Drive consumer subscription growth across the entire lifecycle, from acquisition and conversion to engagement, retention, upselling and reactivation.
• Improve customer lifetime value