Key Account Manager

Key Account Manager – Accell Group

Location & Work Model

Accell offices, Sweden
Hybrid working model – Full‑time

Job Overview

Accell Group is expanding in the Nordic market and seeks a commercially minded Key Account Manager to strengthen and grow strategic customer relationships. The role combines strategic account management with hands‑on coordination across multiple business functions.

Responsibilities

• Develop and execute Joint Business Plans (JBP) with key national accounts, including sales targets, marketing investments, and performance scorecards.
• Lead annual negotiations on trade terms, rebates, returns, and promotional agreements.
• Build long‑term strategic partnerships that support profitable and sustainable business growth.
• Maintain strong relationships with buying, marketing, and operational stakeholders within key accounts.
• Act as the primary commercial contact for customers, ensuring alignment between customer needs and Accell Group strategy.
• Translate customer feedback into actionable initiatives that improve service levels and commercial execution.
• Coordinate closely with Trade Marketing, Logistics, IT, Supply Chain, Customer Service, and Finance teams to ensure successful execution of commercial plans.
• Oversee the delivery of key commercial initiatives such as product launches, campaigns, promotions, and IT integrations.
• Support the implementation and execution of omnichannel activities and customer campaigns.
• Monitor account performance against KPIs including sales, margins, ROI, inventory turnover, and trade terms.
• Analyze customer and market data to identify trends, risks, and business opportunities, and recommend corrective actions where needed.
• Provide regular account performance updates and commercial insights to Sales leadership.
• Identify opportunities to expand business within existing key accounts through category growth, assortment development, and merchandising initiatives.
• Represent Accell Group during customer meetings, business reviews, and industry events in alignment with local leadership.
• Ensure brand guidelines and commercial identity standards are consistently implemented both in-store and online.

Qualifications

• Commercially driven, hands‑on sales professional with strong partnership‑building skills.
• Master’s or Bachelor’s degree (HBO) in Business, Sales, Commercial Management or related field, or equivalent professional experience.
• At least 5 years of experience in Key Account Management, Account Management or commercial sales roles.
• Strong experience managing strategic customer relationships and national accounts.
• Demonstrated ability to develop business plans and deliver against commercial targets.
• Excellent communication, negotiation, and presentation skills.
• Experience coordinating with multiple internal stakeholders across commercial and operational functions.
• Good understanding of CRM systems, IT tools, and online sales environments.
• Strong analytical and problem‑solving skills with a broad commercial overview.
• Results‑driven mindset with proactive ownership.
• Flexible and comfortable working in a dynamic commercial environment with regular travel.
• Team‑oriented mindset aligned with Accell Group’s “Riding together to win” culture.
• Fluent in Swedish and English, both written and spoken.
• Experience within bike/bicycle products, sporting goods, consumer goods, retail, or related industries is an advantage.

Benefits

Benefits package is designed to meet local standards and will be detailed during the recruitment process.