Head of CRM

Do you want to lead and develop CRM and loyalty strategies for some of Europe's strongest outdoor brands like Naturkompaniet, Partioaitta, Trekitt, Friluftsland and Globetrotter? We're seeking a strategic, hands-on leader who can elevate our CRM efforts across Sweden, Norway, Finland, Denmark, Germany, and the UK.

WHAT YOU WILL DO

This role will be responsible for harmonizing workflows, maximizing the value of our CRM platform, and implementing data-driven communication in collaboration with our local marketing teams.

RESPONSIBILITIES

• Drive the unified CRM and loyalty strategy across all markets for Frilufts Retail Europe.
• Ensure consistent workflows in our CRM tools and maximize automation, segmentation, and AI.
• Lead the continued implementation, licensing, and roadmap for CRM platforms.
• Strengthen our data-driven capabilities, transforming data into insights.
• Collaborate with local teams and external partners to improve content work and customer dialogue.

WHO YOU ARE

We believe you have extensive CRM experience in retail or e-commerce, both strategic and operational. You are experienced in leading change across international organizations.

Requirements

• Deep knowledge of CRM platform usage.
• Expertise in AI-driven CRM features (e.g., segmentation, churn, automation).
• Strong communication skills and a business-driven, structured approach.
• Fluent in English, additional languages skills are a plus.

Personal Characteristics

• Strategic and solution-oriented – able to set direction and drive results.
• Strong communicator and educator – capable of persuading and aligning local teams.
• Structured project manager with an eye for both detail and the bigger picture.
• Ability to combine business acumen with a data-driven approach.

ABOUT US
At Fenix Outdoor, we create life-altering experiences in nature through providing a full range of products and specialty outdoor retail stores across several countries. Our company enables people to enjoy life outside.

The retail division within Fenix Outdoor consists of the retail group, Frilufts Retail Europe AB. Frilufts Retail Europe operates multi-brand outdoor retailers in Sweden, Norway, Finland, Denmark, UK and Germany.

The role is part of the Digital Strategy Team and is based out of our Naturkompaniet office in central Stockholm.

HOW TO APPLY
Excited to join us? Apply today in English via our career page We review applications continuously and may fill the position before the deadline—so don't wait