Content Designer with interest in UX Writing

2 weeks ago


Stockholm, Stockholm, Sweden Aira Group AB Full time

10% of Europe's CO2 emissions are caused by residential heating and energy bills are out of control. Aira is here to change that.

With our intelligent Aira Heat Pump at the heart, we're making the switch to clean energy-tech easier and more affordable. Helping Europe turn off gas and slashing energy costs one home at a time.

Founded in 2022, and with 800+ employees and counting, Aira is driving the clean energy revolution by providing homes with modern clean energy-tech solutions such as solar power, battery storage solutions and heat pumps. With a state-of-the-art production facility in Poland, an HQ in Stockholm, Sweden, and hubs across the UK, Germany and Italy, Aira is well on track to install clean energy-tech into 5 million homes by 2034.

About the role

The Conversion Team is a product team, working cross-functionally with a Product Manager, Designers, and Developers. As the Content Designer in that team, you'll be at the forefront of crafting captivating and SEO-optimized content that not only attracts the visitors' attention but also effectively communicates the value of the Aira brand, igniting conversion and fuelling sales growth across the UK, German, and Italian markets.

Your core focus will be crafting compelling English copy for our web pages, digital products, and transactional emails, where your words wield significant influence in elevating our online presence and directly channeling into business expansion. This role requires a keen attention to detail, a knack for user-friendly writing, and an unwavering passion for crafting content that lingers in the minds of our audience long after they've engaged with it.

What you'll be doing/bring to the team

  • Extensive experience in copywriting at an agency and/or in-house product team.
  • SEO and product marketing writing experience with a focus on sales conversion.
  • Native-level English and advanced language skills and excellent grammar skills.
  • Experience developing concepts, and articulating messaging for a complex product.
  • Be responsible for keeping and ensuring Aira's brand and tone of voice in the content.
  • Write creative copy with well-thought-through execution.
  • Curiosity and commitment to understanding our product and offering deeply, as well as leveraging emerging technologies, such as AI, to enhance and extend the impact of copywriting efforts.

We would also appreciate if you had experience with or knowledge of some of the following:

  • Experience working with copy in the context of a Software as a Service (SaaS) or similarly complex product would be highly advantageous.
  • Comfortable working with both strategic and tactical communication.
  • Experience in writing for different channels and formats: multilanguage websites, sales emails, and sales apps.
  • Ability to prioritize, manage, and complete multiple projects within time constraints while maintaining attention to detail.

What is in it for you?

  • Gain hands-on experience in a fast-growing scale-up, with a supportive and inclusive culture, and career advancement opportunities.
  • Collaborate with diverse teams across international markets and launch products globally.
  • Develop and grow personally and professionally in an entrepreneurial-minded environment.
  • Thrive in a dynamic, solution-oriented culture, tackling challenges and driving meaningful solutions that make a positive impact on the world.
  • Influence the company's success, with a visible impact on product development and market growth.
  • Enjoy the flexibility of our hybrid work model and discover our brand-new office at Norra Stationsgatan 93 in Stockholm. Conveniently located near public transport, with Sankt Eriksplan and Odenplan stations just a few minutes walk away

At Aira, we champion next-generation energy as well as diversity and inclusion. We firmly believe that a diverse workforce fosters innovation and creativity, enhancing our ability to serve customers and communities effectively. We welcome individuals from all backgrounds, cultures and perspectives to join our team. Our commitment is to uphold equality and inclusivity, fostering a collaborative environment where everyone can thrive and contribute to a better future for our people and the planet.


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