Editorial Leader

Job Description

As Editorial Leader, you play a crucial role in shaping the storytelling of IKEA. Your main focus is on creating top-notch content for the digital realm of the museum. You're the go-to person for crafting compelling narratives, collaborating with various teams, and ensuring the content aligns with IKEA's values and tone. If you're all about attention to detail, creative thinking, and pushing boundaries, this role is perfect for you.

• Implement the digital museum plan, aligning with marketing strategies.
• Lead editorial planning and production, ensuring high-quality content.
• Cultivate relationships with creators, stakeholders, and agencies, embodying IKEA's ethos.
• Maintain IKEA trademarks, tone of voice, and brand guidelines.
• Manage parts of the marketing budget and ensure consistency in plans.
• Act as a role model for the team, embodying IKEA's Culture & Values.

As our Editorial Leader, you bring a wealth of experience in marketing and communication to the table. Your background should include a mix of creativity, editorial skills, and a knack for engaging different audiences. You're well-versed in various content formats and have a keen eye for detail. Besides, your ability to translate strategies into actions and collaborate effectively will set you up for success in this role.

• University degree in marketing & communication or related field.
• Extensive experience in marketing and communication, preferably in a senior role.
• Proven track record in leading communication production.
• Proficiency in media and web communication.
• Up-to-date with industry trends and media landscape.
• Familiarity with the museum and destination sectors.
• Skilled in translating business plans into actionable tactics and driving change.
• Fluency in English and Swedish, both written and spoken.
• Knowledge of IKEA's concept, business model, and communication processes.