Retail Marketing Specialist

4 months ago

Gothenburg, Sweden Brooks Sports Full time

Your Job

: The Retail Marketing Specialist is critical to our success with our retail partners. In partnership with the local Sales and Marketing team and the EMEA Retail team, you will be responsible for developing and executing the right retail marketing plans for Brooks retail partners to ensure a smooth delivery of our seasonal brand stories and in-store activations. 

Your Responsibilities:

Plan, present and activate retail marketing plans for retailer segments (Key accounts, buying groups, SRAs) based on the seasonal demand and sales plans for Scandinavia based on EMEA directives. Develop and execute retail marketing activities for key retailers (Key Accounts, Buying groups, SRAs) and standard POS programs. Partner with Territory Director, Sales Manager, Sales Reps, Tech Reps to develop retail marketing for POS and seasonal launch plans. Ensure consistent and continuous visibility of the Brooks brand and products at POS (brick & mortar, online, social, PR, retail events) as well as continuous marketing support of Sales and Tech Reps to drive sell through. Execute project requests for in-store and digital retail and partner with EMEA Retail Marketing teammates on large-scale projects. Plan and execute shop-in-shop concepts, designated in-store campaign or brand floorspace or events for key retailers. Liaise with the EMEA Marketing team to ensure deadlines and deliverables are met on time. Travel with Sales to account meetings and trade fairs/shows for retail marketing presentations and other commitments. Plan and monitor respective account marketing budgets under the direction of the Territory Director. Keep up-to-date on new POS tools, in particular digital retail tools and identify potential opportunities to innovate or improve our existing processes. Collaborate closely with other EMEA marketing departments (Online/Social, PR, Event, Design) to ensure consistent and continuous brand messaging.

Your Qualifications:

Bachelor’s degree (preferably in business/marketing) or apprenticeship in trade. 3+ years of relevant sales and/or marketing experience (brand, footwear, retail & lifestyle experience). Excellent verbal and written communication skills in Swedish (Norwegian/Danish is a plus) and business English. Good understanding of brand building and integrated marketing approach. Must have proven experience in co-operation with sales and retail marketing. Readiness to travel and attend meetings and offerings with customers as well as events. Able to generate new ideas and creative solutions. Drive & energetic, trend-conscious; sport-savvy. Flexibility to work on own initiative or within team and cross-functional framework. Excellent organizational and management skills. Ability to multi-task and to get the job done when needed (hands on mentality). Good knowledge of following software: Word, Excel, Outlook, PowerPoint, (Graphic program a plus). Strong passion for the running enthusiast and practicing an active lifestyle. Able to generate new ideas and creative solutions. Car driver’s license Embraces and lives the Brooks values By submitting this application, you expressly make the following representations and warranties and give your consents as described below: Brooks Sports, Inc. collects your personal data for the purposes of managing Brooks Sports, Inc.'s recruitment related activities as well as for organizational planning purposes globally. Consequently, Brooks Sports, Inc. may use your personal data in relation to the evaluation and selection of applicants including for example setting up and conducting interviews and tests, evaluating and assessing the results thereto and as is otherwise needed in the recruitment processes including the final recruitment. Brooks Sports, Inc. does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, Brooks Sports, Inc. has international sites and Brooks Sports, Inc. uses resources located throughout the world. Brooks Sports, Inc. may from time to time also use third parties to act on Brooks Sports, Inc.'s behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within Brooks Sports, Inc. group of companies as well as to third parties acting on Brooks Sports, Inc.'s behalf, including also transfers to servers and databases outside the country where you provided Brooks Sports, Inc. with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America.

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